Introducing BrassTranscripts: Smart, Affordable Transcription for Busy Teams
August 27th, 2025 Marketers and researchers spend hours capturing insight-rich conversations—expert interviews, customer calls, stakeholder roundtables, internal strategy sessions. And more often than…
The Main Value Proposition: A Vital Concept in Advertising
February 2nd, 2023 Advertising is an essential aspect of business, and it plays a crucial role in the growth and success of a…
David Ogilvy’s Advice for Advertisers
February 2nd, 2023 David Ogilvy, known as the "Father of Advertising," was a pioneering figure in the advertising industry. He founded the advertising…
Why Everyone Should Know AP Style
September 26th, 2022 Anyone who has written a paper for an assignment or a research project knows that certain subjects require certain writing…
Made in France: How Le Creuset Built (and Maintains) Its Brand
April 14th, 2021 As an avid cook who is obsessed with thoroughly researching before any purchase, I’ve seen advertising for countless cookware brands.…
How to Advertise Travel
March 25th, 2021 With the global tourism industry generating more than $9 trillion every year, a great advertising campaign can be an incredibly…
How to Make TV Commercials that Sell: 16 Tips from David Ogilvy
October 2nd, 2020 I used to see commercials and wonder, “What are they trying to sell me?” Or remember a funny scene from…
The Smokey Bear Wildfire Prevention Campaign
October 2nd, 2020 In the weeks prior to the start of World War II, the Ad Council was formed. The Ad Council is…
35 Proven Formulas for Writing Headlines
October 1st, 2020 Throughout the relatively brief history of advertising and even today, people believe that there is no scientific basis for advertising…
Four Reasons Why the Pepsi Challenge Was an Effective Campaign
July 22nd, 2020 Pepsi vs Coke: How it all started The existence of product substitutes inevitably leads to competition. It’s one of the…
Snickers vs. Oldspice: Conveying Benefit in Commercials
July 11th, 2020 Think about why you buy things. You want to get some benefit from the product, right? Buying a certain product…
What’s Behind the Advertisement: Then and Now
July 11th, 2020 How consumers behave hasn’t changed much over the years, but the methods of studying it and its prominence in advertising…
How ‘The Worst Hostel in the World’ Built Its Bold Brand Image
July 11th, 2020 One of Amsterdam's many pub-filled streets I stopped by the hostel my sister was staying at. It was a dingy…
What Is Scientific Advertising?
June 18th, 2020 Inside you’ll find the secrets of advertising from the original master of the craft. Scientific Advertising was written by the…
How to Write Website Content that Sells
April 4th, 2020 Writing web content can be a tricky task. The idea is to write copy for what your customers want, not…
Facts You Should Know About Headlines
April 4th, 2020 Copper Sun has written hundreds of headlines over the years. Some good, some great, and some best not remembered. But…