No Stock Photos Here!

March 22, 2020 Posted by 0 thoughts on “No Stock Photos Here!”

No Stock Photos Here!

Prialto brochure

How do you advertise a business with people as its main product? Meet Prialto Personal Outsourcing, a company that assigns highly trained personal assistants to business executives. Prialto presented two challenges: 1) explain what Prialto does and 2) build an emotional connection between prospects and Prialto’s assistants.

Solution

The burnt orange color treatment really pops. The photographs are actual employees—no stock photos here—an ideal way to connect on a personal basis. The inside spreads arrange 937 words in small, digestible bites.

The headlines, always important, lead prospects through an emotional, yet fact filled, buying process. We even borrowed from direct response techniques for the YES! call to action on the back cover.

Client: Prialto Personal Outsource
Services: Concepting, copywriting

Square design stands out from other brochures
Square design stands out from other brochures.
When selling a service, feature your people
When selling a service, feature your people.
Many types of copy draw the eye a create a messaging richness
Many types of copy draw the eye a create a messaging richness.
The Yes! call to action is proven to work
The Yes! call to action is proven to work.