Highlight Inherent Drama to Make Topics Interesting

December 18, 2020 Posted by 0 thoughts on “Highlight Inherent Drama to Make Topics Interesting”

Highlight Inherent Drama to Make Topics Interesting

Client: TransUnion
Services: Interviewing experts, copywriting, editing

Click for full PDF

Emails from a real person’s address have higher click-through rates. Plus, the “It may surprise you…” construction works well.

Emails Are Effective and Inexpensive, If You Speak to Recipients

May 30, 2020 Posted by 0 thoughts on “Emails Are Effective and Inexpensive, If You Speak to Recipients”

Emails Are Effective and Inexpensive, If You Speak to Recipients

Client: TransUnion
Services: Concepting, copywriting, editing

Case Study: Healthcare Learning Center Ensemble

April 7, 2020 Posted by 0 thoughts on “Case Study: Healthcare Learning Center Ensemble”

Case Study: Healthcare Learning Center Ensemble

Client: TransUnion Healthcare, now FinThrive
Services: Concepting, copywriting, editing

Sophisticated Emails Sell

April 5, 2020 Posted by 0 thoughts on “Sophisticated Emails Sell”

Sophisticated Emails Sell

Client: PayPal
Services: Concepting, copywriting