Cover page of Understanding Network TAPs-Gigamon showing the title and an image of a bridge over water.

For technical audiences, give well-written, knowledgeable content

May 12, 2025 Posted by 0 thoughts on “For technical audiences, give well-written, knowledgeable content”

Insight Guides: Reach Technical Audiences With Well-Written Technical Information

Client: Gigamon
Services: Interviewing, copywriting, editing

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Cover page of Understanding Network TAPs-Gigamon showing the title and an image of a bridge over water.

Stake your thought-leadership claim with original research

April 19, 2024 Posted by 0 thoughts on “Stake your thought-leadership claim with original research”

Stake your thought-leadership claim with original research

Client: Prialto Personal Outsourcing
Services: Research, copywriting, editing

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In-Depth Reports Establish Market Credibility

April 15, 2024 Posted by 0 thoughts on “In-Depth Reports Establish Market Credibility”

In-Depth Reports Establish Market Credibility

Client: FinThrive
Services: Interviewing, research, copywriting, editing

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Highlight Inherent Drama to Make Topics Interesting

December 18, 2020 Posted by 0 thoughts on “Highlight Inherent Drama to Make Topics Interesting”

Highlight Inherent Drama to Make Topics Interesting

Client: TransUnion
Services: Interviewing experts, copywriting, editing

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Emails from a real person’s address have higher click-through rates. Plus, the “It may surprise you…” construction works well.

When Marketing to Government, Share Your Expertise

May 30, 2020 Posted by 0 thoughts on “When Marketing to Government, Share Your Expertise”

When Marketing to Government, Share Your Expertise

Client: Gigamon
Services: Journalism, copywriting, editing

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Click for full PDF

Show Them How to Solve Problems with Insight Guides

April 6, 2020 Posted by 0 thoughts on “Show Them How to Solve Problems with Insight Guides”

Show How to Solve Problems with Insight Guides

Client: TransUnion
Services: Research, interviewing, copywriting, editing