Demystifying Wine to Drive Sales

Clos du Bois website content

The key, often-ignored rule for web content is to focus on your customer. For Clos du Bois’s new website the customer was 24–34 year-old women a few years into their careers. What do they care about? Knowledge about wine: tasting, purchasing, pairing with food, enjoying wine country.

Solution

We prepared a series of website articles to demystify wine culture. Start with day trips in California’s wine country. (Hence sunrise balloon rides and a wine-country town square.) Follow that with practical wine how-to’s to bring wine drinking down from the heavens and into customers’ dinner parties.