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Emails from a real person’s address have higher click-through rates. Plus, the “It may surprise you…” construction works well.
Riverbed Technology was looking for a way to stand out from competitors while sparking interest from prospects and customers. This magazine proposal is a perfect example of how headlines and design work hand-in-hand to draw in readers while promoting the brand.
The washed-out color scheme makes this design really pop. Inside you’ll find a variety of featured articles, tips from experts, high-information diagrams and Q&As. We even added house ads for partners to pitch their wares. Just imagine your sales team leaving this beauty behind after a call.
The key, often-ignored rule for web content is to focus on your customer. For Clos du Bois’s new website the customer was 24–34 year-old women a few years into their careers. What do they care about? Knowledge about wine: tasting, purchasing, pairing with food, enjoying wine country.
We prepared a series of website articles to demystify wine culture. Start with day trips in California’s wine country. (Hence sunrise balloon rides and a wine-country town square.) Follow that with practical wine how-to’s to bring wine drinking down from the heavens and into customers’ dinner parties.
